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Seethaler Studio · Creative Strategy

Your reputation — made visible online.

01 / Position

Many good companies don't have a quality problem. They have a perception problem — what builds trust offline loses its edge online.

02 / Craft

Brand strategy, identity, web, product and development — one studio, one standard. Everything it takes to compete at the top of your market.

03 / Contact

For founders, studios, and established companies that want a digital presence to match: calm, precise, credible. Ready to start today. Book a call

The Perception Gap
01

First Impression

Before anyone calls, writes, or recommends you, they have already formed an impression online. Within seconds, your presence feels clear or unclear, distinctive or interchangeable, trustworthy or not.

02

Invisible Losses

The most expensive losses are the ones that never reach your inbox: clients who don’t enquire. Applicants who don’t apply. Referrals that go elsewhere.

03

Clear to People and Machines

Visibility is no longer just about Google. AI systems also read public signals: clarity, structure, authority, content, and context. If your business is hard to understand, it is less likely to be recommended.

What matters is not just how good you are, but whether people can see it at a glance.That is the gap Seethaler Studio closes.

Creative Strategy

Before anything is designed, we need to know what people should understand.

What should someone grasp the first time they encounter the company? What feeling remains? What quality is already there but not yet visible? What story holds it together? What friction gets in the way?

That is where my work begins: with positioning, language, and perception — not design. The result may be a website, a brand, a content system, or simply a sharper story. Form follows the question.

Background

Builder first.
Designer second.

I'm Maximilian Seethaler — most people call me Max.

Before I began shaping digital presences for companies, I built my own brands: music projects, labels, communities, websites, systems, and digital products. Along the way, I learned how attention is created — and why it means little unless it becomes trust.

Across more than 450 projects in music, media, and digital work — including work for international brands and music projects with over 300 million streams — I have seen the same pattern repeatedly: perception is not shaped by volume. It comes from clarity, context, and the sense that everything fits together.

Selected experience across brand, media, and digital work:
  • Porsche
  • TAG Heuer
  • BMW
  • Hansgrohe
  • Olympus
  • OACE
  • Chronoswiss
  • Louis
  • Adidas Terrex
  • Luxottica
  • Panasonic
  • MotoGP
  • Schöffel
  • Volkswagen

plus many more projects.

Services

What comes together
in a project.

Start the free website check
01

Strategy

Framing, positioning, and direction clarify what people should understand, why it matters, and how it becomes a coherent presence.

02

Structure

Content, priorities, and pathways are organised so visitors quickly grasp what matters — and what they should do next.

03

Language

Messaging, hierarchy, and copy are sharpened so your offer sounds clear, credible, and distinctly yours.

04

Design

A visual language with a clear point of view, strong hierarchy, and enough restraint to let the essential lead.

05

Build

Clean, performant, responsive, and maintainable — built to work reliably for the long term.

06

Visibility & Operations

SEO foundations, updates, performance, privacy, and maintenance keep the site performing reliably after launch.

Work

Work that
shapes perception.

Design Study

Digital experiences,
analog feeling.

An interactive record shelf created as a design study and built from the ground up, combining 3D physics, real sound and a meticulous attention to detail. The music and artwork are my own as well.

Open the shelf
An interactive record shelf — a design study featuring flâneur release artworks
Lab

Tools,
built in-house.

Product & Tool · 01

Swiss Grid Studio

A parametric poster generator on a true Müller-Brockmann grid: 41 templates, composition scoring, a grid editor, and print-ready exports.

Try it live
Product & Tool · 02

Prompt Roll

A cinematic prompt builder with a four-step wizard, virtual film stocks, lighting and camera language, 30 preset collections, and live prompt compilation for Midjourney, Stable Diffusion, and GPT Image.

Try it live
Product & Tool · 03

Tonleiter

One brand colour in — a complete, contrast-checked colour system out. OKLCH scales, harmony schemes, and semantic tokens for light and dark, export-ready as CSS, Tailwind, and design tokens in JSON.

Try it live
Product & Tool · 04

Kinetik

A brand attitude in — a complete motion system out. Four character sliders translate intent into timings, easing curves, springs, and sequences, rehearsed live across five scenes.

Try it live
Voices

What clients say.

Feedback from recent projects — from studios, agencies, and companies.

  • „Max was a life saver in this project. The service was far beyond our expectations.“ — Camomile Studios
  • „I have worked with him multiple times, and it is always a pleasure. He delivers quickly and the quality is on point. Further a very friendly communication throughout the process.“ — zooomproduction
  • „Unfassbar gut, mit welcher Präzision unsere Ansprüche getroffen wurden.“ — TIGAB GmbH
  • „Sehr schnelle Umsetzung, gute Beratung und Mitdenken bezüglich Inhalt, Textgenauigkeit und Rechtschreibung.“ — bdx media
  • „Top Arbeit!“ — Studio Ignatov
  • „Super, würde ich immer wieder buchen.“ — elithair
  • „Max exhibits great professionalism and has a remarkably quick response time.“ — lmrystudios
Project Scope

Every project starts
with clear framing.

Some projects need a precise landing page; others need the full arc. We define the right scope before committing to effort or execution.

01

Digital Presence

For companies that want to rebuild their presence — clearer, more distinctive, and technically sound.

02

Strategy & Website

For companies that need to sharpen not only the website, but also their positioning, language, and overall perception.

03

Ongoing Partnership

For companies that want to develop, maintain, and strategically sharpen their digital presence over the long term.

Diagnosis → Strategy → Execution → Partnership

FAQ

The essentials,
upfront.

Still have a question?

Contact

When your presence doesn't do your work justice — let's talk.

In a short conversation, we identify the next sensible step for your company.